Payday loan lender backs MP's push to cap cost of borrowing
Labour MP Stella Creasy has called to put a cap on the cost of borrowing, reports CEO of payday loan company speedeloans.com, Gary Miller-Cheevers.
In a desperate economy, it is reported that Ms. Creasy wants to stop the "legal loan sharks" by putting a cap on interest rates charged on products such as payday loans before Christmas when a boom in applications is expected.
"Payday loans fill a short term need and used - and charged for - responsibly, can be a cost-effective way to get emergency cash when the need arises.
"With research showing that 31% of Britons have no accessible savings, if someone is hit with an unexpected bill, a payday loan could help them manage until they get next paid.
"However, there are lenders who are not responsible and who charge their customers extraordinary amounts to borrow a smallish amount of cash.
"Certainly, the idea of some kind of cap in theory always sounds sensible and we endorse that. The problem is what are you looking to cap - the APR or the cost of credit?
"The APR being an expression of annual interest is a wholly inappropriate measure of a loan that can last from three days to a few months in extreme cases. Our average loan request is for a term of 19 days and works out at a daily rate of 1% interest.
"Speedeloans is all in favour of expressing the cost of their loans in pound terms, so customers can firstly, easily compare the actual cost, and secondly, quickly work out if it is something they can afford.
"If we relate our loans to various options like borrowing £100 from a friend on a Tuesday until the end of the week, and buying him some fish and chips as a 'thank you' for £5 on the way home from the pub on Friday after paying him back, this equates to a daily rate of 1.25% or an APR of over 6,000%.
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Advocates of the cap legislation, which is before parliament, say short-term loans or "payday loans" can trap people who are already in financial difficulty into an escalation of debt because they are high-cost. The Consumer Action Law Centre says
Declaring curbs on payday loans "a moral obligation," Santa Clara County supervisors Tuesday joined a growing number of local governments seeking ways to protect working-poor consumers from cash advances that carry triple-digit annual
To California residents who just cannot make ends meet, the bank's polished decor looks so much more inviting than the gritty payday loan shops that offer bruising triple-digit interest rates in the state's poorest neighborhoods.
It reports that borrowers are indebted for 160 days on average and that a typical Kentucky payday borrower was “trapped in 10 payday transactions in 2010.” Several states have imposed curbs on short-term interest for payday loans, and the federal

The Birmingham City Council this afternoon again delayed action on a proposed moratorium on payday loan and title pawn businesses. The three-week delay comes after a lengthy debate and public hearing and months after the original ordinance was proposed
Placing Your Trust on Faxless Payday Loan Lenders | Finance Blog
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